A. decision refers to
A. a premeditated selection resulting in a personal action.
B. a conscious choice among a set of alternatives that creates theleast amount of risk.
C. a conscious choice from among two or more alternatives.
D. a subconscious selection of the alternative most consistent withone’s personal beliefs.
E. an unconscious choice selected from a subset of positivealternatives.
When Marine Midland Bank sent market researchers with surveysdoor-to-door in the neighborhoods surrounding its branch banks toask people with savings accounts why they did not also havechecking accounts and credit cards with Marine Midland, they weregathering __________ data.
Which of the following statements regarding market segmentationis most accurate?
A. Even if a firm finds only one potential market segment, itshould take advantage of the target market, no matter what.
B. Market segmentation only works for large corporations becausesmall businesses don’t have the resources to engage in the processor implement the resulting marketing actions.
C. Governments should not attempt market segmentation because thereis no need for them to do so.
D. If a business firm goes to the effort and expense of segmentingits markets, it expects to increase its sales and profits.
E. Market segmentation strategies work less than 25% of the time.However, for the instances that it does work, the benefits morethan compensate for previous failures.
Which of the following is NOT a reason to segment amarket?
A. Segmentation allows for greater satisfaction amongcustomers.
B. It could cause an increase in market share or profit.
C. All the buyers in the entire market have similar wants andneeds.
D. There are potential marketing actions to reach thesegments.
E. There are different wants and needs of buyers in the entiremarket.
If a company decides to direct its marketing efforts toward theheaviest users of their products, they are using____________________ segmentation
A. usage rate
Benefits sought (such as gas mileage, luxury or safety for cars)would be examples of __________ segmentation.